LIFESTYLE TAG Heuer x Monaco Grand Prix: timeless elegance and high-speed thrills

3 min

A behind the scenes look at the luxury and thrills of the Monaco GP

TAG Heuer event at the Monaco GP, May 2023

Made for Monaco

As the sun sets on the Mediterranean, our iconic Jacques Cartier ship sets sail for a night of celebration: of our strong ties to the legendary race, and the Principality of Monaco in itself. After all, one of our most iconic watches bears its name. 

Our guests, including brand ambassador Wi Ha Jun, tennis legend Maria Sharapova, actors Tom Holland and Louis Patridge, model Sara Sampaio, and legendary boxer Conor McGregor, joined us in an elegant night that embodies the spirit of Monaco and TAG Heuer. Undoubtedly, one of the event’s most exciting surprises was Kylie Minogue’s performance. Set against the backdrop of mesmerising city lights and the calm of the sea, the show added an unforgettable touch of glamour and excitement. 

  • TAG Heuer event at the Monaco GP, May 2023

A dynamic duo: Max Verstappen and his lucky charm

The awaited day is here and two-time world champion Max Verstappen dominated the race once again. Wearing his lucky charm on his wrist, a customised TAG Heuer Monaco Chronograph Skeleton in electrifying blue, he continues to push the boundaries of this thrilling race. Fittingly, his customisation also includes a bold red number ‘1’ displayed on the dial, highlighting his status as Formula 1 royalty and our common pursuit of excellence. Each race, our partnership with the Red Bull Racing team grows stronger and sets us up for an exciting future that pushes our boundaries and strengthens our common values. 

  • MONTE-CARLO, MONACO - MAY 28: Race winner Max Verstappen of the Netherlands and Oracle Red Bull Racing celebrates on the podium during the F1 Grand Prix of Monaco at Circuit de Monaco on May 28, 2023 in Monte-Carlo, Monaco. (Photo by Ryan Pierse/Getty Images)