LIFESTYLE Dream date: Alexandra Daddario x TAG Heuer Carrera Date


Meet the bold face of our vibrant new range of timepieces.

Classic, meet contemporary. To celebrate the TAG Heuer Carrera’s 60th anniversary we unveiled a reimagined version of the new TAG Heuer Carrera Date. With its fresh silhouette, bold color palettes, and a state-of-the-art mechanical upgrade, the timepieces are a testament to the collection’s progressive mindset. As we unveil the TAG Heuer Carrera Date, we also proudly welcome a new member to our ambassador family: Alexandra Daddario. A versatile actor known for her timeless style and vivid personality, Daddario perfectly embodies the daring spirit of the TAG Heuer Carrera Date. 

A redefined legacy

With its reimagined look, the TAG Heuer Carrera Date has a more refined silhouette, but has also proudly embraced its heritage. At 36mm it stays faithful to the original Heuer Carrera from 1963 and has remained a consistent and popular unisex choice throughout the decades. While the new TAG Heuer Carrera Date is designed to be sporty and worn on the move, it’s a timepiece that shirks labels. Inviting us to have a fresh approach to this watch is Alexandra Daddario’s look at the TAG Heuer’s Carrera 60th anniversary event in London. Paired with a classic black gown, she wore the new TAG Heuer Carrera Date on the red carpet, highlighting its luxurious and universal appeal. 

Dial up the boldness

Tapping into our rebellious spirit, the new TAG Heuer Carrera Date comes with a vibrant new dial color palette. At its launch in April, three new shades were available: deep Carrera signature blue, a subtle pastel green, and a warm silver. In May, the most vibrant of these will join the line up: a bright pink that breaks away from the traditional muted dials, and plays into the universality of the TAG Heuer Carrera Day Date. It should come as no surprise that the pink iteration of the watch was the one Alexandra Daddario chose for the anniversary celebration, and the one she wears in the print version of The Chase for Carrera campaign. 

The new TAG Heuer Carrera Date will be sold in TAG Heuer boutiques, on the brand’s e-commerce website, and at select retail partners.