SPORT Swing time: the rise of Félix Auger-Aliassime


After a breakout 2022 season, the Canadian tennis star and TAG Heuer ambassador is pushing himself to the limit, in pursuit of greatness.

Félix Auger-Aliassime is a name that’s becoming increasingly familiar to tennis fans around the world. The Canadian tennis player has been grabbing headlines with his recent performances, and it’s easy to see why. With his aggressive style of play and powerful serve, Auger-Aliassime is quickly establishing himself as a force to be reckoned with.

The star that keeps on rising

Auger-Aliassime has come a long way since he spoke to us in 2021.  Perhaps the most impressive aspect of Auger-Aliassime’s game is his versatility. Whether he’s on the baseline or near the net, he can adapt his game to whatever the situation calls for. This has been on full display in his performances so far, as he’s beaten some of the best players in the world. 

But it’s not just his tennis skills that make Auger-Aliassime a joy to watch. He’s also known for his sportsmanship and humility, always gracious in victory and defeat. Beyond the impressive stats and results, Auger-Aliassime’s genuine love for tennis is a breath of fresh air. That’s just one of the many reasons why he has been our TAG Heuer ambassador since 2019. And now, after a breakout 2022 season packed with epic five set battles and four titles (Basel, Florence, Antwerp and Rotterdam), Auger-Aliassime is making giant strides towards fulfilling his potential. 

The perfect companion, on and off the court

This year, Auger-Aliassime will be conquering the court while wearing the new TAG Heuer Connected Calibre E4 Sport Edition. Versatile, precise and stylish, much like Auger-Aliassime himself, the watch is crafted for athletes. Its redesigned strap is made from rubber to enhance your experience while you’re out performing. The bracelet comes in three easily interchangeable colors: orange, red, and blue. The timepiece also monitors your sporting activities, offering a wider range of data. The perfect companion for athletes like Félix Auger-Aliassime, and you.

If you’d like to know more about the TAG Heuer Connected Calibre E4 Sport Edition, visit here.