STORIES Time is a Gift: TAG Heuer’s Holiday Season Adventure

TAG Heuer brings a unique adventure to life with a short animated film that captures the spirit of the brand and the magic of the festive season.

Set against the snowy Swiss mountains, the film introduces viewers to a team of heroic drivers, each clad in radiant red racing suits and helmets. Together, they embark on a thrilling mission inside the TAG Heuer manufacture, pulling into their pit stops to prepare the perfect gifts just in time for the holidays.

In a dazzling display of the Maison’s renowned savoir-faire, the drivers race through each stage of the watchmaking process. From crafting dials to assembling intricate movements, every scene reveals the meticulous care and innovative technology that go into creating TAG Heuer timepieces. The drivers’ journey becomes a tribute to the Swiss Maison’s commitment to precision, skill, and excellence .

One driver, in particular, takes on a special mission: delivering the final touch to ignite the season. Racing against time, he carefully transports a brilliant yellow TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde Plasma diamond, symbolic of the festive spark. As he places the diamond, it sets off a radiant glow, igniting holiday decorations and bringing the manufacture to life with celebratory warmth.

 

Because ‘Time is a gift,’ TAG Heuer’s film invites us all to appreciate the art of horology and the thoughtfulness behind every gift. This holiday season, each second feels precious, crafted with care, and made to bring joy.

CBS2216.BA0041 TAG Heuer Carrera Chronograph

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