STORIES TAG Heuer x Malbon: welcome to the culture club

3 min

Hit the links with the new TAG Heuer Connected Calibre E4 45mm X Malbon Golf Edition.

You could say that our latest collaboration is an ace. You’ve almost definitely heard the name ‘Malbon’ around your golfing circles. The lifestyle brand’s creative spirit perfectly matches our Swiss avant-garde philosophy. And that’s why we’re partnering with Malbon to bring you a timepiece that exudes playfulness and innovation. Hit the links with the new TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. 

Inspired by the game of golf

Malbon was founded in 2017 by culture and golf enthusiasts Stephen and Erica Malbon. Inspired by the game of golf, Malbon offers quality products, tells stories, and invites customers to take part in their community of like-minded thinkers. Thanks to its unmistakable branding and playful curation, Malbon has gained popularity and recognition amongst creative, stylish, and active people. The brand is fuelled by tasteful customers with a passion for golf and a love for expressing themselves through what they wear. Malbon’s mission is simple: to inspire today’s youth to participate in the greatest game on Earth. 

A shared love

TAG Heuer Connected Calibre E4 45mm X Malbon Golf Edition is an ode to TAG Heuer and Malbon’s shared love for golf. It goes without saying that the watch combines smart wearable technology and exceptional savoir-faire. It’s a TAG Heuer Connected Calibre E4, after all. But what makes this timepiece even more unique is its eye-catching design. It’s also graced with subtle touches that every golf enthusiast will appreciate. 

The black matte ceramic bezel comes with 18 holes and ‘golf edition’ indications. The ultralight titanium case is sporty, with an elegant black sandblasted DLC finishing. Equipped with ergonomic black and yellow steel pushers, this is the ideal watch for your time out on the green. It’s flanked by a lush green and lime bi-material leather and rubber strap that’s finished with white stitching. This is not just a high-functioning watch; it’s a style statement by TAG Heuer x Malbon. Grab your clubs. It’s time to play.

If you’d like to know more about the TAG Heuer Connected Calibre E4 45mm X Malbon Golf Edition, visit