Watches Break the norm with the new TAG Heuer Carrera Date

3 min

3 reasons why the new TAG Heuer Carrera Date is perfect for a generation that doesn’t like to be labeled.

It’s fitting that on its 60th birthday, we’ve released a Carrera that is a reflection of its time. Meet the new TAG Heuer Carrera Date. A contemporary range of timepieces for a generation that doesn’t like to be labeled. Here’s why we think these unisex watches break the norm. (And why you should consider getting one.)

1. Color beyond convention

Here it is, the stand-out color from the range. A vibrant pink dial with an elegant snail finish. This head turning hue seeks to capture the zeitgeist. It might just embolden you to challenge perceptions in style. The hot pink dial is further enhanced with the tone-on-tone finish of the raised gradient tracks on the outside of the dials. We can’t take our eyes off it. Can you?

2. One size fits all

The new TAG Heuer Carrera Date comes in a familiar and popular size: 36mm. Just like the original Heuer Carrera from 1963. But there are also more sizable yet subtle changes. Like the measurement from the tips of the top and bottom lugs, which have been reduced from 43.55mm to 41.6mm. The 10mm case is also 2mm thinner than previous editions. These small tweaks pack a punch. Size it up and you’ll find that these timepieces are truly made for any wrist. 

3. The past meets the present

While the timepieces reflect today’s day and age, they remain faithful to the Carrera’s sporting heritage. They have the soul of Jack Heuer’s original piece and the streamlined body of a modern sports watch. Refined, elegant, and sophisticated, the new TAG Heuer Carrera Date is both a nod to the past and a sign of the times.

The new TAG Heuer Carrera Date will be sold in TAG Heuer boutiques, on the brand’s e-commerce website, and at select retail partners. Go on, you know what to do.