LIFESTYLE Backstage Pass: The Chase for Carrera premiere

3 min

On the evening of 20 April 2023, TAG Heuer celebrated in Central London the anniversary of an icon, introduced 60 years ago: the TAG Heuer Carrera.

TAG Heuer Carrera Global Event at The Outernet, London on the 20 April 2023 Copyright Creative Players

A legendary collection like the TAG Heuer Carrera deserves only the best. Especially on its 60th birthday. That’s why we’ve made The Chase for Carrera, a special film that captures both the nostalgia and the pioneering spirit of the collection. The film premiered in London and the attendees included Hollywood royalty. Here are some of the highlights from the event.

The stars of the show

The red carpet was graced by the blockbuster’s cast including actors Ryan Gosling and Vanessa Bayer, as well as producer and director David Leitch and director Nash Edgerton. Further on-screen stars and TAG Heuer Ambassadors such as Hollywood greats Patrick Dempsey, Jacob Elordi and also England’s very own, Tommy Fleetwood, have also joined the celebrations. From the new TAG Heuer Chronograph Glassbox to the new TAG Heuer Carrera Date, even the collection on show got heads turning.

  • Ryan Gosling. Photo by Dave Benett/Getty Images for TAG Heuer

Two new members were also introduced to the TAG Heuer family during the evening – Madelyn Cline, star of two of Netflix’s recent hits, Outerbanks and The Glass Onion, was proud to be announced as the brand’s newest US brand Ambassador. She was joined by Alexandra Daddario, known for her latest performance in White Lotus, who now also wears the latest TAG Heuer Carrera Date design in eclectic pink in the new print version of The Chase for Carrera campaign.

  • Alexandra Daddario. Photo by German Larkin for TAG Heuer

The evening was also attended by UK stars including Simone Ashley, Micheal Ward, Milly Alcock, Louis Partridge, Kit Connor, William Gao, Mia Regan and Amita Suman. Before the birthday after-party kicked-off, British singer- songwriter Izzy Bizu also appeared on stage for a special performance to get the crowd into the proper dancing mood.

  • Simone Ashley. Photo by Dave Benett