Watches Timeless in everyway

Watches & Wonders 2023

3 min

Inspired by its roots, the iconic collection races into the future.

The TAG Heuer Carrera has been a driving force in the world of watches for six decades. And we continue to celebrate the collection’s 60th anniversary with a retro-futuristic timepiece: the new TAG Heuer Carrera Chronograph.

Few watches are as synonymous with speed as the TAG Heuer Carrera. The name itself was inspired by the notorious Carrera Panamericana, a perilous Mexican race that took place in the 1950s. The first ever Heuer Carrera, the 2447, took the watchmaking world by storm in 1963. Over the next sixty years the collection would evolve into an expansive range that enthusiasts all over the world – and especially those who loved the racetrack – would recognize as a touchstone of timekeeping excellence.

Now, it’s time for another lap. The high-performance TAG Heuer Carrera Chronograph Timeless captures the spirit of speed the collection is famous for, with upgrades and enhanced details that will make your heart race.

TIMELESS IN EVERY WAY

The new model is heavily inspired by the classic design of the original 1963 Heuer Carrera, but races into the future with cutting-edge aesthetics. There are two new collection pieces, both with 42mm stainless steel cases. 

True to Jack Heuer’s original concept of a ‘clear, clean design’ with absolute legibility that would meet the needs of professional drivers with style, the new model has a handsomely balanced dial with precise, punchy details. Both the blue and black models boast vibrant red and orange elements that summon the spirit of vintage speedometers, and a sunray-brushed finish that completes a luxury look worthy of TAG Heuer’s Swiss-made status. 

THAT CLASSIC RUSH OF ADRENALINE

A highly legible 3-6-9 subdial layout, searing splashes of color, the gradient orange ring around the edge of the dial, the retro dashboard-inspired subdial hands — all of this comes together in a timeless, thunderous crescendo. The TAG Heuer Carrera Chronograph Timeless really gets your adrenaline going.

Our expert watchmakers and designers have crafted these new glass box watches as a time-transcending link between TAG Heuer’s trailblazing racing heritage and its forward-thinking spirit. A tribute to victories past and those to come. With its dynamic palette, bold design, and high-functioning movement, it’s a masterpiece of magic and momentum, infused with style and speed.