How do you celebrate the 60th anniversary of a timeless collection? Well, if you’re an avant-garde Swiss watchmaker like TAG Heuer, you pull out all the stops. You release a whole new range of timepieces that honor the TAG Heuer Carrera. And you go a step further by creating something that embodies both the nostalgia and the pioneering spirit of the collection. Something that’s unique, contemporary, and evokes the Carrera’s enduring legacy. That’s why we’ve made The Chase for Carrera, starring Hollywood superstar and TAG Heuer ambassador Ryan Gosling. Directed by David Leitch (John Wick, Deadpool 2, Bullet Train), the film is an action-packed, cinematic homage to the Carrera. What makes it so special? Let’s find out.
A film fit for the Carrera
For a collection that’s steeped in history, the TAG Heuer Carrera continues to inspire fresh thinking. It exudes a progressive mindset, drawn from its fast and furious racing roots. When you think of the Carrera, you think about pushing the limits and breaking new ground. That’s why The Chase for Carrera encapsulates all of the things the collection stands for. It’s a fast-paced race against the clock. It’s loaded with Carrera timepieces, car chases, rushes of adrenaline, and dollops of humor. The film is further elevated by delightful “Easter eggs”, each one a nod to the history and heritage of the TAG Heuer Carrera. Can you spot the references?
Exclusive behind-the-scenes: Ryan Gosling on set
The timeless double act
Ryan Gosling and the TAG Heuer Carrera are an ideal match. From dramas to romcoms to musicals to action films, Gosling switches gears with every turn. His natural wit and charm complement the collection. And if you need further evidence, remember Gosling’s groundbreaking performance in Drive? His role links him directly to the racing DNA of the watch. In The Chase for Carrera, Gosling plays a character who embodies the watch’s spirit of endurance. The TAG Heuer Carrera triggers the story, and Ryan Gosling drives it forward. Together, the watch and the star make the perfect pairing.
The race never stops
The film leaves you feeling excited for the future of the Carrera. The final scene ends with the words ‘The race never stops’. A fitting manifesto for a collection that keeps on winning the hearts and minds of motorsport fans and collectors across the world. There’s so much more to come from the TAG Heuer Carrera. And this film is proof that the timepiece can look to the future and live on for another 60 years and more.
We’re going to continue giving you exclusive glimpses into our year-long celebration of the TAG Heuer Carrera. So keep your eyes peeled.