STORIES Gold rush: How the golden era of racing inspired the new Carrera Chronograph

If there was a competition to decide the greatest racing livery ever, the John Player Special livery would easily make the shortlist. The livery’s jet black background was littered with golden touches. Every car that draped itself in it shimmered like a golden bullet, shooting down the racetrack. When you think of racing in the ‘70s and ‘80s, your mind immediately drifts to these black and gold racing bolts. And now, this legendary livery is the inspiration for the latest TAG Heuer Carrera Chronograph. It’s the perfect muse for a watch collection that’s synonymous with speed.

Born in 1963, the TAG Heuer Carrera Chronograph has been the chronograph of choice for some of the world’s best racing drivers. Since its inception, the watch has seen many different eras and avatars. But the ones that really stand out are the yellow gold Heuer Carreras. 

The first yellow gold automatic models were introduced in 1970. The Heuer reference 1158 CHN was then-CEO Jack Heuer’s personal favorite. 59 years later, TAG Heuer brings you yet another memorable edition. With its uncluttered deep black dial, sleek lines and finely tuned movement, this piece is an homage to its founding father, Jack Heuer. Perfect timing, as the watch arrives just in time to celebrate his 90th birthday.

Even during their early days, the yellow gold Heuer Carreras were seen as a sign of success for racing drivers. This myth was exacerbated by Jack Heuer’s strategy of presenting these pieces of gold to the winning drivers. Fans, collectors and enthusiasts still seek these vintage Heuers out. They’re symbols of nostalgia. Reminders of the glamorous racing spirit of the sizzling ‘70s.

By creating the TAG Heuer Carrera Chronograph, we’ve brought together two timeless racing icons. This watch is proof that time is, in fact, golden. And it is also the perfect tribute to the collection, the livery and the creator of the Carrera, Jack Heuer. Much like his legacy, this piece exudes elegance, sophistication and innovation. A gold watch to celebrate a golden era.