Podcast Podcast, Season 4 Finale: Best Of 2024

Welcome to a very special episode of The Edge, a podcast by TAG Heuer. We've curated some of our favorite moments featuring our exceptional guests.

Welcome to a very special episode of The Edge, a podcast by TAG Heuer. We’ve curated some of our favorite moments featuring our exceptional guests. This season, we had the privilege of speaking with Ronnie Fieg who shared the philosophy behind his lifestyle brand Kith and his creative collaboration with TAG Heuer. We also talk with Ayrton Senna’s niece – Bianca Senna – the CEO of the Senna brand who reflected on the origins of the Ayrton Senna Institute, her uncle’s vision and how his legacy continues to inspire people today. 

Presented by your host Naomi Schiff, this is The Edge, a podcast by TAG Heuer.

To listen to the entire podcast, type “The Edge TAG Heuer” into the search bar of your podcast application:

Our aim? To become the source of inspiration you need each month to help you exceed your limits. 

Here are a few snippets to put you on the starting line and get the adrenaline pumping. But don’t forget to subscribe to our Podcast so you can listen to the full, unfiltered episode later. The Edge is a series of conversations with extraordinary people operating at the edge of possibility. It’s about the thin line between taking part and tipping into victory; it’s about what gives us our edge and what we can do to go beyond it.

A DECISIVE MOMENT IN GISELA’S PULIDO CAREER

“When I crossed the finish line and I said, okay, I got it, I was like : ‘This isn’t true. This is a joke.’ It’s like it took me a while to accept it until I went home after the whole day. Like packing, media, everything. And I went in the shower and I opened the water, and the water started falling in my head. And then I celebrated, and I was like, okay, I got it. That was the moment I said : ‘Okay it’s mine’. Well, that is it’s giving me goosebumps listening to that. That’s amazing. And I can still see the joy coming out of you now. Is there one memory that really stands out from the day? I think the thing I have in my head is like when I cry, when I look back and I saw the Polish girl coming to me, I was like, : ‘Oh my God, it can’t be happening, I just have to get up quickly and go.’”

“And that thing is like a flashback. You know, I have it in my mind so many times because it’s a mistake. I did that at the same time. I’m really happy that it happened there. So I’m not going to do it again. I’m not going to, you know, like, make the same mistake. So it’s something that’s been staying in my head for a while and. Yeah, something I think about.” – Gisela Pulido

KITH BRAND PHILOSOPHY ACCORDING TO ITS FOUNDER

“What makes it all worthwhile is seeing people wear the products I create. While we’re not curing cancer or reinventing the wheel, I believe what we do has the power to change lives, even if just by a small percentage. But that small percentage matters to me. We change lives by offering incredible products that people feel emotionally connected to. For example, if I were to give you a cupcake right now, it would likely brighten your day, even if just for a moment. That small act of lifting someone’s spirits is significant—it’s important for everyone to feel emotionally connected to something in their day. Whether it’s through a hobby like sports, film, or music, many people in our market are deeply attached to the products they wear, and those products become part of their personal identity.”

“Over the years, those who have followed us have witnessed this evolution. The product has continuously improved, and they’ve experienced that growth through my lens, which makes it more relatable. When people see the brand through someone’s perspective, it creates a stronger connection. The journey has been incredible, but there’s no blueprint to follow. There’s no manual that tells us how or when to do things. It’s all been a process of learning, constantly trying to outdo ourselves. And that drive has only grown stronger over the years. Some of the projects we work on, like the one with TAG Heuer, are personal milestones for me, but they’re also key moments in the brand’s timeline. There are clear “before and after” moments that shift the direction of the brand and push it forward—always for the better. For me, it’s about accomplishing as much as I can in my lifetime. Through the brand, I’ve already achieved a lot, and it’s been an incredible journey.” – Ronnie Fieg

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THE KEY ROLE OF THE SENNA FOUNDATION

“One of our projects is to teach children to read and write in a very short period of time. The goal is for them to be able to read and write in just one year, which can completely change their lives. It’s like when you go to China, Japan, or a country like Saudi Arabia, where you can’t read anything in the streets. It makes you feel blind, right? That’s how many children in Brazil feel, because they can’t read what’s around them and therefore can’t fully participate in today’s world. This also often affects their parents. If a parent is illiterate, the chances that the child will be illiterate are much higher. “One of our projects is to teach children to read and write in a very short period of time. The goal is for them to be able to read and write in just one year, which can completely change their lives.”

“It’s like when you go to China, Japan, or a country like Saudi Arabia, where you can’t read anything in the streets. It makes you feel blind, right? That’s how many children in Brazil feel, because they can’t read what’s around them and therefore can’t fully participate in today’s world. This also often affects their parents. If a parent is illiterate, the chances that the child will be illiterate are much higher. There’s a story about a boy who learned to read and write, while his father couldn’t. He started teaching his father, then his mother, and eventually the whole community around him. That shows the impact one person can have. It’s often what children want to do – share what they’ve learned with others. Many of them actually want to become teachers when they grow up because of that.” – Bianca Senna

GABRIEL LEONE IN AYRTON SENNA'S SHOES

“Honestly, I don’t look at myself and immediately see Senna. I mean, I think we have a similar profile, maybe, but it’s not as obvious as what people have been saying about Colapinto, who really looks like Senna with his hair, facial expressions, style, and so on. I remember starting to look at myself, trying to find Senna in me, and it wasn’t easy. It was definitely one of the biggest challenges of my career. It was tough, especially considering how Senna is still remembered all over the world, how people idolize him, his voice, his energy, his physicality.”

“There’s so much footage of him out there, so I knew from the beginning I’d have to work hard to resemble him as much as possible, to make people look at me and identify Senna, so they could fully immerse themselves in the show. It wasn’t easy, for sure. But we worked a lot, experimented a lot, tried wigs and different things. The key, though, was our makeup artist—he’s a genius. He started by enhancing my main features, almost as if he were erasing my own face and turning me into a blank canvas. From there, we focused on the smallest details. We tried a lot of things, especially with the hair and other elements.” – Gabriel Leone

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