LIFESTYLE A Year of Bold Milestones and Timeless Innovations
The year started with TAG Heuer stealing the spotlight at LVMH Watch Week in Miami, unveiling the bold TAG Heuer Carrera Chronograph Extreme Sport. Soon after, Watches and Wonders Geneva became the stage for another showstopper: the TAG Heuer Monaco Split-Seconds Chronograph, a feat of engineering that thrilled collectors worldwide.
TAG Heuer’s motorsport DNA came roaring back at the Grand Prix Historique de Monaco, a celebration of racing’s golden era, followed by the high-octane spectacle of the Monaco Grand Prix. Here, Max Verstappen and Oracle Red Bull Racing soared to new heights, perfectly aligned with the spirit of pushing limits championed by the Maison. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing edition captured this energy, blending cutting-edge design with the Swiss Maison’s legacy of precision timing.
But TAG Heuer’s achievements didn’t stop on the racetrack. In April, skateboarding prodigy Sky Brown dazzled London by performing above the iconic Tower Bridge. Her gravity-defying performance captured imaginations around the globe, embodying the youthful daring the brand celebrates.
2024 was also a banner year for product innovation. The TAG Heuer Carrera Chronograph turned heads with its vintage-inspired design, a nod to the Maison’s rich history. The TAG Heuer Carrera Chronograph x Porsche 963 paid tribute to endurance racing with a bold, racing-inspired aesthetic, while the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana continued the collaboration’s momentum, celebrating an iconic motorsport milestone.
The TAG Heuer Connected Calibre E4 Malbon Golf Edition, designed in collaboration with Malbon Golf, redefined wearable technology, offering a seamless blend of precision and performance for golf enthusiasts. Meanwhile, the launch of the TAG Heuer Eyewear Collection marked a return to avant-garde design. Combining lightweight titanium frames with advanced lens technology, it’s the perfect complement to TAG Heuer’s ethos of style and functionality.
The year concluded with the prestigious Collectors’ World Summit, where enthusiasts from around the globe gathered to celebrate TAG Heuer’s history and bold innovations. Exclusive previews of upcoming models, rare vintage pieces, and lively discussions made it a dream event for watch connoisseurs.
