LIFESTYLE TAG Heuer Lights Up Harrods with a Festive Installation

The installation offers visitors a glimpse into TAG Heuer’s world of craftsmanship, showcasing the meticulous attention to detail behind each timepiece. From the sleek lines of the car to the vibrant, festive backdrop, every element celebrates the season, capturing the thrill and joy of gift-giving.

Against a backdrop of the TAG Heuer manufacture nestled in the snowy Swiss Alps, visitors are drawn into an exhilarating scene from the holiday campaign. A racing car appears to spiral out of control, with festive gifts hanging in the balance. This sleek, futuristic vehicle – symbolizing TAG Heuer’s partnership with Porsche and its rich automotive legacy – pulls an oversized gift box packed with essential holiday treasures. As the car speeds forward, the box’s contents, including key components of TAG Heuer timepieces, soar skyward, suspended mid-air in a dramatic freeze-frame. Meanwhile, a daring driver, now a hallmark of the brand, clings tightly to the car, amplifying the suspense and energy of the moment.

To enhance the festive atmosphere, TAG Heuer has partnered with Biscuiteers, the UK’s original hand-iced biscuit company. Founded in 2007, Biscuiteers is renowned for its beautifully handcrafted biscuits. For this collaboration, Biscuiteers has created bespoke holiday-themed biscuits, adding a delightful touch to the installation.

With this immersive display, TAG Heuer invites visitors to celebrate the spirit of the holidays in style, presenting a vibrant fusion of tradition and modernity. It’s an invitation to discover the Swiss Maison’s legacy of excellence and to enjoy a moment of festive delight in London, one of the world’s most iconic luxury destinations.