LIFESTYLE The "Kith Heuer" collaboration celebrated in Miami
2 min
It’s a weekend that will be remembered. To celebrate the launch of 10 new models created in collaboration with Kith, reviving the legendary 1986 TAG Heuer Formula 1, a special evening took place at the Rubell Museum in Miami before the Grand Prix.
Exceptional guests in an exceptional venue
Co-hosted by LVMH Watches CEO, Frédéric Arnault, TAG Heuer CEO, Julien Tornare, and Kith Founder, Ronnie Fieg, this event brought together distinguished guests, including
TAG Heuer Ambassadors Alexandra Daddario and Fred Kerley, actress and model Valentina Ferrer, actress Lily Chee, former NFL star Victor Cruz, NBA stars Kevin Love and Jonathan Kuminga, actor Gabriel Leone.
For this special occasion, the Rubell Museum underwent a captivating transformation, becoming an immersive journey through history. It traced the inception of this collection, starting from the original pieces around 1986, and progressing to the contemporary collaboration pieces with Kith.
A unique single-seater
But that’s not all. Everyone had the chance to discover the RB20, the Oracle Red Bull Racing Formula 1. As a special highlight for this weekend, Oracle Red Bull Racing’s drivers Max Verstappen and Checo Pérez will change their sponsor logo to the partnership lockup, “Kith Heuer”, bedecked on their gear and car livery in place of the original TAG Heuer shield.
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