Podcast Podcast, Season 4, Episode 3: Ronnie Fieg

Welcome to Season 4 of The Edge, a podcast by TAG Heuer. Our third guest this season is Ronnie Fieg, founder of the multifaceted lifestyle brand Kith. Founded in 2011, Kith is renowned for its unique partnerships and curated selection of apparel and footwear. The mutual respect and admiration between our two brands naturally led to a collaboration. TAG Heuer and Kith have teamed up to revive the original TAG Heuer Formula 1 Series 1 watch. In this episode, Ronnie Fieg tells us why. Presented by your host Naomi Schiff, this is The Edge, a podcast by TAG Heuer.

Here are a few snippets to put you on the starting line and get the adrenaline pumping. But don’t forget to subscribe to our Podcast so you can listen to the full, unfiltered episode later. The Edge is a series of conversations with extraordinary people operating at the edge of possibility. It’s about the thin line between taking part and tipping into victory; it’s about what gives us our edge and what we can do to go beyond it.

My mother really influenced me a lot because she has a very unique and eclectic style in the way that she dresses. Then growing up in public school in Queens, I met a few of my close friends and between sports, music and film, we were getting inspired by a lot of what was happening in the 90’s, especially in the hip hop genre, and basketball. Queens is the biggest melting pot in the world of different cultures. I think that seeing so many cultures and so many different styles, growing up really stuck with me. And that was the beginning.

The name is “Kith and Kin”, it’s a part of an expression which means friends and family. The idea of opening up the first shop was to offer a space where people can feel like they were coming into a friendly shop in the neighborhood and they could become part of a community. You know, I thought that people want a space that they could come in and feel at home instead of being intimidated when they walk into a shop. So, that’s was the concept behind the brand and the name. 

It’s our first time working on this type of product and this is a very important moment for myself because I have a history with TAG Heuer. My first watch was a TAG Heuer Formula 1. That’s the beautiful part about what the brand has done in the 90’s with these watches, all of the colors were so bright. And it quickly became a classic because of the way it made people feel. And when you look through the watches and you have a favorite, that’s what it’s all about. It’s like people being able to buy into their favorite. And that’s why we created the amount of watches that we did.