Watches READY FOR WATCHES & WONDERS 2024?

It’s time. From April 9th to 15th, Geneva once again becomes the world capital of time. The luxury watch fair Watches & Wonders – one of the most anticipated events on the watchmaking calendar – takes place at the Palexpo convention center in the Swiss city. Once again this year, TAG Heuer has a prominent place alongside 53 other watchmaking houses. On the agenda for this new edition: keynotes, presentation of new models, exhibitions, and guided tours. Ready for a guided tour?

Visitors are welcomed to TAG Heuer’s booth for a fascinating journey into the heart of watchmaking excellence. On our immersive stand, brand enthusiasts can be captivated by various screens and interact with our latest creations. Where traditional craftsmanship meets contemporary innovation.

For the first time, Julien Tornare – who took on the role of CEO of TAG Heuer a few months ago – presented the flagship models of this new year during our keynote (see below).

The new TAG Heuer models presented this year are to be discovered below.

TAG Heuer Monaco Split-Seconds Chronograph
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TAG Heuer Carrera Chronograph “Panda”
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TAG Heuer Carrera Chronograph Skipper
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TAG Heuer Carrera Date
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This year again, Watches & Wonders has lived up to all its promises and has offered us the best of what the watchmaking industry has to offer. Thank you to those who visited us.