LIFESTYLE Capturing time through art with Jessica Slack

1 min

TAG Heuer collaborated with local artists with a unique creative universe, to showcase the close connection the brand shares with Porsche.

In our boutiques, we want art to elevate time. Following the work by Lois O’Hara in our Oxford Street store in London, TAG Heuer teamed up with new artists to decorate more stores.

Jessica Slack had carte blanche to reinterpret our close relationship with speed and time by customizing a miniature Porsche model. This creation symbolizes the collaboration, creativity, and innovation we have shared with Porsche since 2020.

Jessica Slack hand-painted a Porsche sculpture that now graces the walls of the TAG Heuer boutique in Liverpool ONE. Her abstract universe draws its inspiration from the colors and forms found in nature.

 

“When I first started working on this collaboration, I was immediately struck by the timeless elegance of TAG Heuer and the bold, daring color palette synonymous with Porsche. As an artist deeply inspired by the interplay of colors and shapes, I found myself drawn to the combination of these two distinct yet complementary aesthetics.”

“This collaboration represents more than just a partnership between brands,” she adds. “It’s a celebration of creativity, innovation, and the power of artistic expression. I’m immensely grateful to TAG Heuer and Porsche for entrusting me with this project, and I can’t wait to see where our journey takes us next.”

To discover the works of Jessica Slack, visit our boutiques in Liverpool ONE.