Watches Shine bright: Wi Ha Jun x TAG Heuer Connected

3 min

Let Korean actor and TAG Heuer ambassador Wi Ha Jun dazzle you with our shiny new timepieces.

Ambassador Wi Ha Jun wearing the TAG Heuer Connected Calibre E4 Bright Black 45 MM (SBR8011.BC6652)

Every TAG Heuer ambassador embodies unique qualities that align with our Swiss avant-garde spirit. Some stars push the boundaries of what’s possible in the world of sport. Some, like Korean actor Wi Ha Jun, exude style, charisma and star power. They’re just born to shine bright. Wi Ha Jun shot to international fame through his role in the global sensation Squid Game. He’s part of a generation of Asian stars that are breaking the mold. And that’s why he is the face of our new generation of TAG Heuer Connected watches. Just like Wi Ha Jun, the timepieces seek to dazzle the audience with their daring styles. 

  • Wi Ha Jun wearing the TAG Heuer Connected Calibre E4 42MM (SBR8011.BC6652)

One rising star, two promising timepieces

We couldn’t think of a brighter star to showcase our new watches: the TAG Heuer Connected 45mm Bright Black Edition and the TAG Heuer Connected 42mm Golden Bright Edition. The Bright Black Edition is a stunning fusion of power and sophistication. Encased in a black sandblasted titanium grade 2 case, the timepiece is made for the spotlight. Its ceramic bezel, adorned with golden lacquer and PVD, adds a touch of opulence. Golden lacquer details embellish the crown and pushers. Paired with Wi Ha Jun’s chic look, the watch shines bright like the star himself.

Glow up

Wi Ha Jun also sports the TAG Heuer 42mm Golden Bright Edition. Framed in a rose golden PVD steel case with alternate finishes, this watch radiates timeless grace. The full leather strap has a black and red lining, elevating the watch’s appeal. The sapphire glass box protects an exquisite dial, adding to its durability and clarity. The 42mm sized dial gives the watch a universal appeal. It’s no surprise that it looks so comfortable on Wi Ha Jun’s wrist.


Wi Ha Jun, and our bright duo, are all set to dazzle the world. Are you ready for it? 

If you’d like to know more about the two timepieces, visit here.