Watches Wrist Check: 4 reasons to start the New Year with a new watch
3 min
With the Lunar New Year upon us, we’re releasing a timepiece to commemorate the Year of the Rabbit. Here are 4 reasons why the new TAG Heuer Carrera Chronograph Year of the Rabbit is the perfect timepiece to celebrate the New Year.
1. It’s a lucky charm for your wrist
The subtle touches of red are significant because they represent good fortune, joy, and passion. Red is a color that’s rich with symbolism in Chinese culture. Closely linked to the fire element, the hue often adorns the most revered spaces and possessions. And now, it can grace your wrist.
2. It lets you channel your inner rabbit
Spot the rabbit zodiac sign in the delicate details. The animal represents wit, prudence and skill. The black dial is etched with printed lines representing a rabbit’s soft fur. The customized caseback design reveals a red rabbit figure on the sapphire glass. The chronograph will remind you to conquer the New Year by channeling your inner rabbit.
3. It makes every hour feel golden
Gold is another seminal hue in Chinese culture. It symbolizes, amongst many other things, prosperity. That’s why the chronograph’s indexes, hours, minutes and seconds hands are plated with 18K 5N rose gold. They’re covered with a sophisticated dark red lacquer, adding a touch of class to the timepiece.
4. It’s an eye-catching gift
The limited-edition piece comes with a unique case, inspired by the deep red color of the watch. The case design is further elevated by the gold gilded TAG Heuer shields at the top. Inside, the case is lined with luxurious anthracite Alcantara. The watch cushion sits next to a gold gilded plate, commemorating the Year of the Rabbit.
This timepiece is available at TAG Heuer boutiques and on our website in selected countries. So go ahead, hop into the Lunar New Year with a timeless symbol of good fortune and prosperity.
