Watches A triumphant night for TAG Heuer

One of the most prestigious awards a watchmaker can win is the Grand Prix d’Horlogerie de Genève. And we’re so proud to say that our efforts in blending bold design and Swiss avant-garde have been rewarded. Again. It’s the 10th time TAG Heuer has been recognized by the Grand Prix d’Horlogerie de Genève. 

Our TAG Heuer Monaco Gulf Special Edition has raced to the top of the ‘Iconic category’. The timepiece is a motorsport fan favorite. It was reimagined with Gulf, our partner since 2007. Together, we co-created a highly symbolic watch, which houses our in-house movement, Heuer 02, for the first time ever. It’s an ode to the golden era of racing in the 1960s and 1970s. Every detail evokes the nostalgia of Heuer, Gulf, Porsche, Joe Siffert and Steve McQueen. A coming together of legends. And now, an award-winning icon.