The Edge Magazine

Date : Most recent - Least recent

Date : Least recent - Most recent

3min
11/04/2025 Interlagos 1991: The Day Ayrton Senna Set Brazil’s Heart Racing

STORIES

In 1991, Ayrton Senna delivered a heroic victory at Interlagos — one that transcended sport to become legend. Thirty-four years later, TAG Heuer celebrates that triumph at the 2025 Brazilian Grand Prix™ with two new timepieces that capture the spirit of that day.

Read More

STORIES

11/05/2025 A Decade at the Top with Kai Lenny

September 2025 marked the 10-year milestone of TAG Heuer's partnership with Kai Lenny, the athlete who embodies the spirit of Designed to Win like no other. We take a look back at the key moments and standout performances of his career over the past decade.

1min

STORIES

TAG Heuer A Living Archive of Racing Spirit

Tucked inside TAG Heuer’s headquarters in La Chaux-de-Fonds lies the brand’s beating heart: an archive that stretches across decades of racing history.

10/08/2025 TAG Heuer X New Balance: Built to Outrun Limits

When Swiss precision collides with New Balance’s running legacy, the result is a bold declaration of performance without boundaries—a dialogue between horological mastery and athletic drive.

1min