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01/19/2026 Where Time Meets Tide -
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01/19/2026 Precision Through Innovation -
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01/19/2026 A vision in 41mm
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Watches
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SAVOIR FAIRE
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Watches
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TAG Heuer's chronograph mastery extends beyond motorsport into nautical heritage—a relationship born in the late 1940s that returns today with the TAG Heuer Carrera Chronograph Seafarer and its tide-reading complication.
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At TAG Heuer, innovation isn't inherited—it's engineered. The TAG Heuer LAB and Avant-Garde Horlogerie represent a singular vision: transforming watchmaking through breakthrough materials, technical mastery, and an uncompromising drive to challenge convention.
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The TAG Heuer Carrera Chronograph arrives in a new 41mm expression, interpreting Jack Heuer’s visionary design with contemporary proportions. With signature color dials and the iconic beads-of-rice bracelet, this universal sizing extends the reach of chronograph excellence.
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Watches
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SAVOIR FAIRE
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Watches
TAG Heuer A Living Archive of Racing Spirit
Tucked inside TAG Heuer’s headquarters in La Chaux-de-Fonds lies the brand’s beating heart: an archive that stretches across decades of racing history.
READ MORE11/19/2025 TAG Heuer Monaco Split-Seconds Chronograph Air 1: Racing's New Language
Thirty pieces. One radical vision. The new TAG Heuer Monaco Split-Seconds Chronograph Air 1 proves that the future of Haute Horlogerie lies not only in tradition, but also in the fearless collision of speed, light, and laser precision.
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