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1min
02/25/2026 Connected to the F1® Spirit
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Watches
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Watches
01/19/2026 Precision Through Innovation
At TAG Heuer, innovation isn't inherited—it's engineered. The TAG Heuer LAB and Avant-Garde Horlogerie represent a singular vision: transforming watchmaking through breakthrough materials, technical mastery, and an uncompromising drive to challenge convention.
3min
TAG Heuer A Living Archive of Racing Spirit
Tucked inside TAG Heuer’s headquarters in La Chaux-de-Fonds lies the brand’s beating heart: an archive that stretches across decades of racing history.
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