SPORT Unleashing Athletic Horizons

For many decades, TAG Heuer has nurtured its deep connection with sport by being a beacon of precision timekeeping. This long standing relationship transcends sponsorships and competitions. It is an embodiment of our shared values of passion, determination, and accuracy. Just as athletes push the boundaries of human performance, we push the limits of timekeeping technology. We seek to capture every second with unparalleled precision. And as always, we’ll be there to encourage our exceptional athletes to push boundaries and redefine the limits of their sport.

Our bond with sport is further exemplified by our family of athletes. A diverse array of TAG Heuer ambassadors who live and breathe our ethos: precision in every detail. Sydney McLaughlin-Levrone’s hurdle-conquering sprints. Fred Kerley’s jaw-dropping times. Petra Kvitova, Naomi Osaka and Felix Auger-Aliassime’s grace on court. Sky Brown’s gravity-defying feats. Summer McIntosh’s record-breaking strokes. Tommy Fleetwood’s meticulous golf swings. Letsile Tebogo’s lightning-fast dashes. With every beat, every stride, every swing, our TAG Heuer ambassadors exemplify precision down to the last detail. Every discipline is a unique challenge, waiting to be overcome.

From the inception of critical timing to witnessing record-breaking moments, our timepieces and innovations have been integral to the world of sport. Our legacy has driven our relentless pursuit of precision in every detail. Sport isn’t just about winning; it’s about the journey, the persistence, and the spirit of constant self-improvement. It’s about resilience and digging deep to find strength in challenging moments. This is where TAG Heuer thrives: our vision of sports aligns with this philosophy of collective growth. We work together; we thrive together; we win or seek victory together.

At TAG Heuer, we resonate with this competitive spirit by standing alongside athletes who dedicate every second to excel. We seek to fuel their drive to challenge the limits. That’s why our timepieces mirror their outstanding performances, embodying a shared pursuit of excellence.

Our indelible relationship with sport goes beyond timekeeping. To us it’s about embodying the spirit of precision that defines both our timepieces and the essence of athletic pursuit.