Watches Backstage Pass: Watches and Wonders 2023, Live from Geneva

2023 was always going to be a very special year for us. Packed with landmark moments, tributes, and timepieces, we’re giving our legendary TAG Heuer Carrera the 60th anniversary it deserves. And we’re going to continue celebrating the collection and a whole range of new releases at Watches and Wonders 2023. The luxury watch fair, held at Geneva’s Palexpo convention center between 27 March and 2 April, is one of the most anticipated events on the watchmaking calendar. And this year’s event is very special because, for the first time in its illustrious history, Watches and Wonders is open to the public. For those who can’t make it, don’t worry. We’re bringing you live updates from here, along with our exclusive launches for the event. So look forward to a week of wonderfilled revelations and innovations in the world of Horlogerie. 

Tune in for real-time reports from TAG Heuer’s keynote address by CEO Frédéric Arnault and feast your eyes on our latest releases. You can also subscribe to A Matter of Time, a new podcast by TAG Heuer that brings you untold stories of our watches. And how they have influenced watchmaking, sport, and popular culture through time. Hosted by our Heritage Director, Nicholas Biebuyck, the first season explores the history and heritage of the TAG Heuer Carrera. It’s the perfect companion for when you’re browsing through our updates.

What’s it like to have a booth at Watches and Wonders? Well, first of all, it’s an honor to be a part of the event. This is where the best of Swiss watchmaking comes together. So we’ve got to make sure our booth looks inviting. Here’s a sneak peek of how we bring our space to life. While it takes about a month to build the booth, this timelapse makes it seem like our magical team has put everything together in a matter of seconds!

Like clockwork, Watches and Wonders 2023 opens to not just the best Swiss watchmakers in the business, but the public too. Watch aficionados and watchmakers, all impeccably dressed, enter the convention center with great expectations. The who’s who of the watch world mingle with the who’s who of the collectors’ world. It’s going to be an exhilarating week packed with new innovations and jaw-dropping releases. The stalls are buzzing. The conversations are flowing. Time is ticking on nicely.

As it’s a landmark year for TAG Heuer and the Carrera, our CEO Frederic Arnault presented our novelties and unveiled for the very first time the trailer of The Chase for Carrera, a movie celebrating 60 years of the collection with a modern-twist starring Ryan Gosling (available on the 21st of April). Nicholas Biebuyck, Heritage Director, brought us back into the 6 decades of the collection, and Carole Kasapi, Movements Director, explained our latest innovations in terms of movements. The keynote marked the official launch of our new releases. 

Watch the exclusive presentation below!

Here’s a rundown of our latest releases and what makes them so special. 

• TAG Heuer Carrera Chronograph Glassbox
• TAG Heuer Carrera Chronograph
• TAG Heuer Carrera Chronograph Tourbillon
• TAG Heuer Carrera Date
• TAG Heuer Carrera Plasma 44mm
• TAG Heuer Carrera Plasma Pink 36mm

If you haven’t subscribed to our new podcast yet, now’s a good time to do so. A Matter of Time is hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer. Tune in to discover untold stories of our timepieces. Like the Carrera, which we’ve been celebrating throughout Watches and Wonders 2023. Discover the exclusive final episode below!

The podcast is available on:

• Spotify
• Apple Podcast
• Deezer
• Google Podcast
• Amazon Music

That’s all folks! As the curtain drops on another memorable Watches and Wonders, we’d like to say thank you for following our coverage. And we hope you enjoyed getting exclusive updates on our latest releases. Until next time, this is the The Edge team signing out.