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  • 3 min

    04/01/2025     A tribute to bold origins

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01/01/2025 WE ARE BACK

TAG Heuer is back as the Official Timekeeper of Formula 1® – again – starting January 2025!

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Born to race

The TAG Heuer Formula 1 Chronograph series embodies the adrenaline-fueled world of motorsport, a legacy deeply rooted in the Maison’s storied history with the racing universe.

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01/09/2025 A legacy in every lap: the history of the TAG Heuer Formula 1 collection

Since its inception, the TAG Heuer Formula 1 collection has been synonymous with a bold urban design and a cool, stylish edge. This is the story of a collection that has raced through decades of evolution, becoming a cornerstone of the Maison’s legacy.

3 min

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