Watches TAG Heuer Launches the Most Festive Race of the Year

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As 2025 comes to a close, TAG Heuer turns the magic of the holiday season into a spectacular Formula 1® race. Are you ready to pick your side?

2025 marks the highly anticipated return of TAG Heuer as the Official Timekeeper of Formula 1®. And what better way to celebrate the end of the year than by turning Christmas into a race — with our drivers battling it out on the track to deliver the finest gifts?

TAG Heuer Carrera, TAG Heuer Monaco, TAG Heuer Connected, TAG Heuer Formula 1, TAG Heuer Aquaracer… On the starting grid, visions, styles, and personalities line up wheel-to-wheel. The race becomes a playground where speed, boldness, performance, and a spirited sense of competition come together.

More than just an end-of-year event, this Holiday Grand Prix shines a spotlight on what defines the Swiss Maison: precision, speed, excellence, and innovation.

And because time is also a matter of choice, the final outcome is in your hands. Cast your vote, support your favorite team, and decide which driver will cross the finish line first on Christmas Eve.

So, which side will you take this year?