LIFESTYLE Summer in Sync: Time and Style, Framed

TAG Heuer: a name synonymous with performance and iconic style. Forged through a blend of form and function, TAG Heuer crafts designs built for purpose—a legacy that extends beyond timepieces to their striking eyewear collection. Defined by clean lines and purposeful design, who better than brand ambassador Patrick Dempsey to showcase this effortless style? In the “Designed to Win” campaign, Dempsey pairs high-performance sunglasses with emblematic timepieces, presenting a summer-ready capsule collection of precision and passion. Here are the highlights.

Jack Heuer is one of the most famous figures in the history of watchmaking and of TAG Heuer. The Jack Heuer edition sunglasses channel both engineering excellence and a pursuit of innovation, with an air of understated sophistication. The semi-matte natural titanium frames are complemented with gradient lenses enhanced with a metallic flash that seamlessly blends modern design with the heritage and unmistakable style of Jack Heuer.

As for the watch, well, Jack Heuer is perhaps most famous for inspiring the TAG Heuer Carrera, so this 39mm steel model, with its emblematic, bi-compax ‘Panda’ dial, is a fitting tribute to the motorsports icon.

The TAG Heuer Mini Vingt-Sept offers a modern shape and silhouette that’s ready for anything, and perfectly suited to a dynamic lifestyle. Made from lightweight matte black stainless steel for the semi-rimmed version, and carbon bio-nylon for the fully rimmed option, with proprietary Vingt-Sept hinges that ensure a smooth, dynamic closure every time.
When it comes to the lenses themselves, regardless of whether you’re looking through the solid green, blue or smoke options, you’re ensured maximum clarity in all conditions thanks to the balanced polarisation made possible with the TAG Heuer Spectra technology.

This level of versatility is matched on the wrist by the 41mm TAG Heuer Carrera Day-Date, a renowned and sophisticated take on the timeless TAG Heuer Carrera design with an outstanding blue sunray-brushed dial and a steel bracelet crafted for encounters of any kind.