SPORT A TAG HEUER PODCAST ABOUT THE MENTALITY THAT POWERS GREATNESS
3 min
Hosted by Olympian Jeanette Kwakye MBE, this episode takes listeners inside the mindset of those who embody the “Designed to Win” mentality in sport, adversity, and everyday life. The guests — Dame Denise Lewis, Billy Monger, and Charlie Dark MBE — each bring their unique perspective on what it means to chase greatness, defy expectations, and turn pressure into purpose.
To listen to the entire podcast, type “The Edge TAG Heuer” into the search bar of your podcast application:
Our goal? To become the spark that helps you push beyond your limits, one episode at a time.
Here are a few snippets to get you started and pump up the adrenaline. But don’t forget to subscribe to our Podcast so you can listen to the full, unfiltered episode later. The Edge is a series of conversations with extraordinary people operating on the edge of possibility. It’s about the thin line between taking part and tipping into victory; it’s about what gives us our edge and what we can do to go beyond it.
1. The First Step Is the Real Victory
“The running is not the hardest thing that you’ve ever done. The hardest thing that you’ve done was the day that you put your shoes on and you went out for the first time, and it hurt from the very first step to the last.”
– Charlie Dark MBE
In a world obsessed with finish lines, Charlie Dark reminds us that the hardest — and most courageous — step is the first one. For many, just starting is the biggest barrier. That moment when doubt, discomfort, and fear meet action is where transformation begins. Charlie, who has introduced thousands to running through his Run Dem Crew community, believes that victory lies not in crossing the line, but in daring to start the journey. This is where personal change is born — not in glory, but in discomfort and vulnerability.
2. Pressure as an Ally
“I rehearsed that. I lived, breathed it, woke up thinking about it. Give me the pressure because I want to be that resilient when I need it most.”
– Dame Denise Lewis
For Dame Denise Lewis, pressure was not an obstacle to be avoided — it was a tool to be mastered. Trained to thrive under the spotlight, she made pressure her companion, rehearsing its weight until it became second nature. In elite sport, those who can perform under pressure don’t just survive — they win. Time is unforgiving, and in those fleeting moments of competition, it’s mental resilience that defines champions. Denise’s story is a masterclass in how to prepare the mind and body to deliver, even when the stakes are highest and the margin for error is measured in milliseconds.
3. Turning Adversity Into Drive
“Adversity is everywhere in life. It’s just disguised in different ways… when I don’t avoid challenge, my life becomes easier.”
– Billy Monger
Billy Monger’s journey is one of extraordinary resilience. After a life-altering crash at just 17 that led to the amputation of both legs, Billy made a conscious decision: not just to survive, but to redefine what winning looks like. He returned to motorsport, completed endurance challenges, and even broke a world record — not to prove anything to others, but to prove to himself that nothing was out of reach. His perspective is striking: adversity is not always visible, and the true battle is internal. However, by actively seeking out challenges, rather than avoiding them, he finds freedom in discomfort and empowerment in persistence.
TAG Heuer doesn’t just celebrate those who win — it celebrates those who dare, those who trust their preparation, and those who embrace the moment with clarity and conviction.
