Podcast A Matter of Time podcast, Season 3 : The Grand Story of TAG Heuer Formula 1

This season, we race into the exhilarating story of the TAG Heuer Formula 1, a collection that symbolizes the indelible relationship between TAG Heuer and motorsport.

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a new podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our timepieces and how they have influenced watchmaking, sport, and popular culture through time. In this third season, we embark on a journey to explore the legendary history and heritage of the iconic TAG Heuer Formula 1. Don’t forget to subscribe to A Matter of Time, wherever you listen to your podcasts, to discover the TAG Heuer universe.

The podcast is available on : 

 

EPISODE 1 : 1980s: Finding the right formula

In this episode, we go back in time to the 1980s, uncovering the events that led to the creation of this icon.

Related Articles

EPISODE 2 : 1986: The rise of a cult classic

The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is the story of how the bold and colorful range of timepieces went on to capture the zeitgeist and become something of a cult classic.

  • TAG Heuer Easy Rider Jacky Ickx Edition Chronograph (Reference: 429.801)

EPISODE 3 : 1988: Enter the chronograph

Flashback to 1988. As a company that had built its legacy on timekeeping, TAG Heuer decided to integrate the chronograph into the Formula 1 collection. In this episode, we explore how the complication contributed to the story of the timepiece.

EPISODE 4 : 2000 - 2024: A race through the decades

In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength.

1860 - 2024: the history of TAG Heuer and motorsport

From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, across several decades. Buckle up, you’re in for a spectacular ride through the time.

Related Articles