SAVOIR FAIRE A glossary made in TAG Heuer: Decoding a legacy of innovation and style
3 min
Within the realm of watchmaking, TAG Heuer stands out as a beacon of innovation and elegance. This lexicon delves into the Maison’s unique terminology, each term rich with history and significance.
The “Time of Trip” was a precision chronograph, indicating the time of day on the main dial, while two hands on a smaller dial recorded the duration of a journey - 1911
“Time of Trip"
Introduced in 1911, the ‘Time of Trip” chronographs were among the first dashboard instruments for automobiles and aircraft, designed to record the duration of a journey. This innovation featured a main dial for the time of day and a smaller dial to measure travel duration, started and stopped by a push button. This early adaptation of chronograph technology for mobility underscored Heuer’s connection with the automotive and aviation industries, marking a significant step in the evolution of timekeeping for travel.
TAG Heuer Carrera Twin Time
“Twin-Time”
Highlighting TAG Heuer’s international focus, the “Twin-Time” was created for the cosmopolitan traveler. Introduced in 1955, it made Heuer one of the pioneers in offering a GMT function. The Twin-Time feature – first developed on the Heuer Carrera – enables tracking of two time zones at once, blending practicality with the brand’s dedication to precision for dynamic, global lifestyles. Over time, other major watchmakers followed suit, establishing GMT as an essential and widely recognized term.
S/EL Bracelet - TAG Heuer Link Date
“S/EL - Bracelet Link”
Released for the first time in the late 1980s, the S/EL bracelet, with its distinctive S-shaped links, offers both comfort and a unique aesthetic. This design became an icon of TAG Heuer’s approach to combining style with practicality, embodying the brand’s philosophy of innovative elegance and sporty sophistication.
TAG Heuer Carrera Chronograph (reference: CBS2216.BA0041)
“Glassbox”
The revival of the ‘Glassbox’ in recent TAG Heuer Carrera models pays homage to the storied past while embracing the future. This term refers to the highly-domed sapphire crystal reminiscent of the 1960s and 70s Heuer Carrera pieces, a design choice enhancing both visibility and aesthetics. The debut of this style can be traced back to the Maison’s innovative spirit during the golden age of motor racing, symbolizing a blend of functionality and elegant design.
TAG Heuer Aquaracer Professional 200 Solargraph (reference: WBP1180.BF0000)
“Solargraph”
The Solargraph technology, introduced by TAG Heuer in recent TAG Heuer Aquaracer models, underscores the Maison’s commitment to sustainability. This technology incorporates photovoltaic cells directly into the dial, enabling the watch to harness energy from light. This forward-thinking approach reflects TAG Heuer’s ongoing efforts to integrate sustainable technologies into its sophisticated designs.
TAG Heuer Carrera Tourbillon Nanograph Plasma Diamant D'avant Garde (référence: CBN5A90.FC8315)
“Plasma D’Avant-Garde”
A testament to the Swiss Maison’s pioneering use of materials, the Plasma technology involves using lab-grown diamonds to enhance the durability and allure of exceptional TAG Heuer timepieces. This innovation not only pushes the boundaries of traditional luxury watchmaking but also showcases TAG Heuer’s leadership in adopting advanced materials and techniques to elevate watch aesthetics and functionality.
TAG heuer Calibre E4 with a digital expression of elegance inspired by the 2024 Carrera Chronograph.
“Watch Faces”
The watch faces on TAG Heuer Connected watches seamlessly merge mechanical tradition with digital innovation. These customizable dials feature a variety of digital complications that cater to both aesthetic preferences and functional needs, reflecting the wearer’s personal style. For instance, the Carrera Dato face elegantly presents a digital expression of the 2024 TAG Heuer Carrera Chronograph, prioritizing clarity with its distinctive date display. Similarly, the Solargraph face dynamically adjusts to ambient light, incorporating features from the TAG Heuer Aquaracer Solargraph to offer a vivid, interactive timekeeping experience.
