LIFESTYLE Chasing Dreams Since 1963

Do you know of a place more steeped in dreams than Los Angeles, the cradle of Hollywood? The ultimate destination where dreams manifest into reality, the City of Angels is the perfect backdrop for TAG Heuer’s “Chasing Dreams Since 1963” visual campaign. Rooted in the city’s vibrant energy and boundless possibilities, the narrative aligns with the spirit of the TAG Heuer Carrera, embodying the relentless pursuit of excellence and achievement. Celebrating the city’s iconic status, it brings out the essence of TAG Heuer, showcasing a journey where every second is a step towards realizing one’s dreams.

But dreams would be just another illusion if it wasn’t for the unwavering determination of achievers like Ryan Gosling, Alexandra Daddario, and Patrick Dempsey. Each in their way, our illustrious ambassadors embody the spirit of Los Angeles and the TAG Heuer Carrera. Gosling’s nocturnal adventures mirror the solitary pursuit of dreams, while Daddario’s presence echoes the Carrera’s timeless elegance and conviction. With his racing spirit, Dempsey perfectly encapsulates the campaign’s core of ambition and challenge, portraying the Carrera as not just a timepiece but a companion in the race against time.

This year, as part of Watches & Wonders 2024, the spotlight shines on two exemplary models: the TAG Heuer Carrera Date and the TAG Heuer Carrera Chronograph. These timepieces, featured in the campaign, symbolize a storied racing-inspired legacy that resonates with the quest for daring achievements. The Carrera Date, known for its sheer elegance and functionality, and the Carrera Chronograph, celebrated for its refined aesthetics and precision, exemplify the Swiss Maison’s vision of pushing the limits of excellence. Encapsulating a narrative of ambition and resilience, they are crafted for the dreamers who dare to race towards their destiny with style and panache.