SAVOIR FAIRE The pink pioneer: TAG Heuer’s new Carrera Plasma

As part of their year-long celebration of the iconic Carrera’s 60th anniversary, TAG Heuer are taking yet another defining step in avant-garde aesthetics with a world-first for the watch market – the new TAG Heuer Carrera Plasma with elegant diamond features in impeccably chic pink.

Every shimmering detail of this new Carrera Plasma is the result of ground-breaking advances in chemical vapor deposition – or Diamant d’Avant-Garde – technology, which has been championed and embraced by the legendary Swiss watchmakers and transformed the luxury market at large.

Our Diamant d’Avant-Garde technology creates diamonds with identical properties to those which are traditionally sourced – but unlike traditionally sourced diamonds, the possibilities are endless. The extraordinary significance of this pioneering process is the brand new ability to produce diamonds on demand, in pink for now, shape or cut, creating a whole new universe of creativity. The Diamant d’Avant-Garde process can be precisely controlled to create diamonds in color, and TAG Heuer are diving into this realm of possibility with the pink diamonds featured on the new Carrera Plasma.

The refined, alluring design of this pivotal new Carrera Plasma emanates an air of unparalleled elegance, and its exquisite rose-tinted elements are an enchanting world-first. Like Jack Heuer’s iconic original 1963 Carrera, the new chronograph has a sleek, sophisticated white gold 36mm case that looks strikingly chic on the wrist.

The new colored TAG Heuer Plasma Diamant d’Avant-Garde timepiece comes with a white gold 36-mm case, representing the newly refined TAG Heuer Carrera Date just launched in a revisited model for Watches & Wonders 2023. The flange or “rehaut”, located just under the crystal that raises it above the dial and hands, is also newly azured. The TAG Heuer Carrera Plasma signature crown diamond is a single, 1.3-carat, pink, lab-grown diamond. It also comes with a new signature shape, with a Diamant d’Avant-Garde shield elegantly adorning the polycrystalline dial.

The unique, 2.9-carat dial design is punctuated by 12 white gold indexes and set with white lab-grown diamonds. The hours and minutes hands are “skeletonized”. Above them, we placed a special shield-shaped pink diamond sitting just below the signature Carrera dial logo.

This three-hands-piece weighs a total of 4.8 carats and comes on a black alligator strap with a white gold pin buckle. The TAG Heuer Calibre 7 Automatic is visible through a sapphire open case back.

With 2023 marking the historic 60th anniversary of the TAG Heuer Carrera, the brand also continues to innovate with these Diamant d’Avant-Garde pieces in this iconic flagship collection, expressing an enduring passion and commitment to TAG Heuer’s pioneering spirit and DNA. The TAG Heuer Carrera Plasma Diamant d’Avant-Garde 36 mm presented at Watches & Wonders 2023 is a first prototype. This model will be commercialized in a limited number of pieces and made available upon order in TAG Heuer stores worldwide at the end of 2023. Further fully colored models are to follow.