SPORT Golf: the future is female
3 min
Chun In-Gee, professional golfer and brand ambassador
Hear that crash? It’s the sound of barriers being broken. The Ladies Professional Golf Association (LPGA) recently announced that female athletes will be competing for more than $101 million this year. That’s a game-changing statement. Gone are the days when golf was considered to be a men’s game. What’s causing these sweeping winds of change? And what can female golfers look forward to in the future? We hit the links to uncover the various trends that have come together to elevate the women’s game.
The perfect storm
According to the National Golf Foundation, the percentage of women on the course rose to 25% in 2021, up from 19% a decade ago. There are many reasons for this sudden jump, but one of the biggest drivers was lockdown. As restrictions eased over time, golf was one of the few sports that people were allowed to play. It was a great time for women to give golf a shot. Several female golf influencers took to social media around the same time, encouraging more women to hit the fairways. There was also a lot of buzz generated by the live coverage of the Solheim cup and Rose Ladies Series.
Chun In-Gee, professional golfer and brand ambassador
Few barriers to entry
After years of being bound to regulations and traditions, golf is becoming more and more progressive. A good move for any sport that seeks to remain relevant and keep up with the times. By embracing casual dress codes, influencing sneaker culture, and encouraging recreational courses, golf is making everyone feel more welcome. There’s also been a steady increase in amateur tours and competitions, giving more women a platform to strut their putt and move up to bigger tournaments.
As the sport sheds its old stereotypes, women’s golf is looking ahead to a brighter, better future. It feels like the beginning of a new era. And we’re excited to see how the story unfolds.
A watch for changing times
In the spirit of golf’s evolution, we’d like to introduce you to the new TAG Heuer Connected Calibre E4 Golf Edition. Sporty and elegant, the timepiece comes in 45mm and 42mm models, making it more accessible to golf’s growing audience. It’s the perfect caddie for your wrist. The watch encourages everyone to go out and conquer the green. Cleaner strokes, more balanced swings, better practice sessions.
