SPORT Electric Avenue: Getting to Know the NYC ePrix

4 min

On July 10th and 11th 2021, New York City welcomed back the best and brightest sparks of electric motorsports for a pair of Formula E races, marking the tenth and eleventh rounds of the 2020-21 season.

Taking place at the Brooklyn Street Circuit in Red Hook, the event was a full-throttle (so to speak) close-combat showcase of all-electric racing – set against the dramatic Manhattan skyline.  TAG Heuer celebrated the occasion with a series of star-studded events, unique experiences, and collaborations to delight even the most worldly of speed-freaks. 

A pre-race boutique event allowed guests to mix and mingle with Porsche drivers, discuss the cutting edge of electrics with journalists and influencers – and even explore a show-car up close and personal – along NYC’s iconic 5th Ave.

But that’s not all TAG Heuer was up to over the race weekend – we were also busy in midtown! With fast laps at Time Square in the FE Showcar, shooting footage with our drivers, and a full aerial track review from a helicopter.