Watches TAG Heuer Carrera Chronograph x fragment: A Dialogue in Design

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When TAG Heuer meets fragment — Hiroshi Fujiwara’s streetwear brand — heritage collides with minimalist clarity. The result? A limited-edition TAG Heuer Carrera that redefines restraint.

FUJIWARA’S SIGNATURE

Hiroshi Fujiwara doesn’t chase trends—he shapes them. Long hailed as the godfather of streetwear, the Tokyo-based designer has spent decades bending the codes of music, fashion, and culture into something uniquely his own. His label, fragment, embodies this quiet disruption: reimagining the familiar through restraint, balance, and a fresh new perspective.

A THIRD COLLABORATION

The TAG Heuer Carrera Chronograph x fragment Limited Edition is the third chapter in a partnership built on mutual respect. Limited to 500 pieces, it reinterprets the Maison’s legendary glassbox design with fragment’s minimalist language, fusing TAG Heuer’s motorsport heritage with a clean, modern edge.

DESIGN IN CONTRAST

fragment’s signature contrasts shape every detail: a black opalin dial paired with a curved white flange, a custom date disc where the numbers 1 and 11 discreetly echo fragment’s lightning bolt. A steel beads-of-rice bracelet with black PVD-coated center links completes the look — vintage structure infused with contemporary sharpness.

HERITAGE INSIDE AND OUT

At its heart beats the in-house Calibre TH20-00 with an 80-hour power reserve. Through the sapphire caseback, the rotor reveals blackened TAG Heuer and fragment motifs, framed by an engraved Victory Wreath — a nod to Jack Heuer’s tradition of gifting watches to winning drivers, anchoring the piece in motorsport legend.

A CULTURAL CROSSROADS

Hiroshi Fujiwara’s career has thrived on collisions of code, from underground music scenes in Tokyo to collaborations that shaped modern design culture. The TAG Heuer Carrera Chronograph x fragment Limited Edition continues that dialogue, uniting Swiss horology and Japanese streetwear in a statement of quiet influence. For collectors, this distinctive watch serves as proof that when heritage and modernity converge, design finds a new rhythm.