SPORT TAG Heuer: Capturing the Pulse of the NYC Marathon

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For one unforgettable day, New York became the capital of endurance and time itself. As thousands of runners took on the legendary TCS New York City Marathon, TAG Heuer stood at the heart of the action—measuring every second, every heartbeat, every triumph.

A marathon is never just a race. It’s a conversation between body and mind, a test of resolve measured one stride at a time. On Sunday, November 2, 2025, over 55,000 runners took to the streets for one of the world’s most celebrated sporting events: the TCS New York City Marathon.

55,000 runners took on the challenge of the TCS New York City Marathon.

This year’s edition was marked by a remarkable performance: Kenyan champion Hellen Obiri claimed victory, setting a new course record with a finish time of 2:19:05, crossing the iconic Brooklyn Bridge as TAG Heuer—official timekeeper of the event for the very first time—recorded every millisecond of her feat.

  • TAG Heuer’s state-of-the-art timing technology tracked every moment along the course.

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42.195 Kilometers of Emotion

But these chronographs captured far more than numbers. They preserved the emotion of every stride, every moment of effort and elation. On the streets of New York, every second told a story—the one that sealed a record, the one that caught a smile, the one that carried a tear. Behind each time displayed lies a human story that only emotion can truly measure.

From the starting line to their wrists, TAG Heuer accompanied every athlete to the finish.

From the first step to the last, the TCS New York City Marathon reminds us that true achievement isn’t defined by a stopwatch, but by the will to go beyond one’s limits. By accompanying every runner across the finish line, TAG Heuer celebrates more than performance—it celebrates precision and the indomitable spirit of those who are, above all, Designed to Win.

SBT8A10.BT6292 TAG Heuer Connected Calibre E5

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