Watches TAG Heuer X New Balance: Built to Outrun Limits

For TAG Heuer, time has always been a measure of ambition. For New Balance, running is a craft honed through focus and repetition. Together, they speak the same language: precision. This collaboration introduces two icons of motion—the TAG Heuer Connected Calibre E5 40mm x New Balance Edition and the limited edition FuelCell SC Elite shoe — engineered for athletes who view every stride as progress. It is not just about racing the clock, but mastering it.

The TAG Heuer Connected Calibre E5 40mm x New Balance Edition carries TAG Heuer’s legacy of Swiss craftsmanship into a lightweight, black DLC-coated Grade 2 titanium case, bold in design yet built for endurance. Its cushion comfort strap draws inspiration from New Balance’s Energy Arc technology, pairing flexibility with durability. Deep violet, midnight blue, and neon green hues echo the limited edition TAG Heuer x New Balance FuelCell SC Elite shoe, uniting wrist and foot through a singular design language. Every detail is intentional, where endurance engineering meets a refined aesthetic built to inspire.

Inside, innovation drives every detail. The TAG Heuer Connected Calibre E5 40mm x New Balance Edition runs on TAG Heuer OS, the Maison’s proprietary system, with six exclusive New Balance training plans preloaded—from a first 10K to marathon mastery. On the wrist, runners follow step-by-step guidance with outdoor-readable screens and gamified prompts, while post-run graphs transform data into clarity.

This collaboration expresses a philosophy shared by two brands: performance begins with mindset. For TAG Heuer and New Balance, it is summed up in one idea — The Intelligent Choice. As Sydney McLaughlin-Levrone, two-time Olympic champion and TAG Heuer ambassador, reflects: “Every choice I make has to align with my goals and intentions. Whether in training or in life, it’s about moving with purpose.”

In the end, the message is simple: lace up, strap in, and run with intent. Precision on the wrist, performance underfoot—the TAG Heuer x New Balance collaboration is designed to keep pace with ambition itself.