LIFESTYLE TAG Heuer Hosts an Unforgettable Three-Day Experience
This event will undoubtedly remain etched in the memories of all who attended. Over three remarkable days, from November 11 to 13, TAG Heuer welcomed a select group of 30 watch enthusiasts, inviting them to immerse themselves in the rich history of the Swiss Maison, discover the secrets behind its iconic collections, and celebrate the milestones that have shaped the world of watchmaking.
The experience included a private tour of the TAG Heuer Museum in La Chaux-de-Fonds, as well as a visit to ArteCad, the renowned dial manufacturing facility located 30 kilometers away. Nicholas Biebuyck, TAG Heuer’s Heritage Director, highlighted the revival of some of the brand’s most celebrated vintage models while offering an exclusive first look at the exciting innovations planned for 2025.
JEFF STEIN FROM OnTheDash TALKS ABOUT THE HEUER CARRERA
MORGAN KING SPECIALIST OF THE HEUER MONACO & MOVIES
Memorable Encounters
The event wasn’t just about the timepieces—it was also a unique opportunity for guests to connect with key figures in the world of horology. Antoine Pin, TAG Heuer’s CEO, joined the gathering with George Ciz, Chief Marketing Officer at TAG Heuer. Among the distinguished attendees were celebrated collectors Jeff Stein and Morgan King, Nick Federowicz of Ad Patina, George Bamford of Bamford Watch Department, and Rich Fordon from Hodinkee. These notable guests shared their perspectives on the brand and presented TAG Heuer models from their personal collections. Don’t miss their exclusive interviews, available below.
NICK FEDEROWICZ FROM AD PATINA TALKS ABOUT BRAND EVOLUTION AND ADVERTISING OVER THE YEARS
GEORGE BAMFORD FROM BAMFORD WATCHES TALKS ABOUT THE MONACO COLLECTION REDESIGNED BY HIMSELF
A Celebration of Heritage and Innovation
The three-day event epitomized the Maison’s commitment to bridging its storied history with its visionary future. Guests left with an enriched appreciation of the Maison’s watchmaking mastery and a profound connection to its enduring legacy. From exclusive previews of upcoming innovations to intimate discussions with industry icons, the experience reminded guests of why TAG Heuer remains a beacon of excellence in horology.
